… the next level of
“feeling (at) home like
never before!”

2022 should be the year to fully claim user inspired content as the BAUHAUS-way of how to communicate.
Again the campaign is based around content, that is inspired by real user generated content but to reach the next level, creators and authentic content have had been integrated, too!

And so, the user celebrating content was born!

The campaign featured 128 unique scenes, created based on social trends, highlighting products and their usage in and around home. 68 actor, 5 days shooting in 2 countries to create more than 90 individual assets across all channels - yes, also TV and OOH, so classic - especially designed to fit the specific platform and target audience.