Development of a story to build up to the big reveal at Cannes International Film Festival ‘24.

Combine 2 that not seem to be a perfect match - at first …

The brand that promotes french beauty, glamour and a more classic approach meets a selfmade woman, that does not take herself to serious while being an absolute female powerhouse.

“Die
war nie in Paris.”

Concept to establish a new global spokes person for L’Oréal - Heidi Klum.

Heidi Klum ≠ Paris

Creating the Look&Feel of the collaboration
—
concepting content formats to be produced by Heidi herself to tease
—
finding synergies to get a ton of content for all the different product lines that will be promoted by her throughout the next years